Web & SEOAISep 10, 2026 · 3 min read
How to Write a Meta Description (With Examples)
A meta description is the snippet of text shown under your page title in search results. It doesn't directly change your ranking — but a good one improves click-through rate, which does matter. Here's how to write one that earns the click.
Generate one instantly
Describe your page in the AI Meta Description Generator and get several options, each under 155 characters and keyword-aware.
The rules
- Length — keep it under about 155 characters so it isn't truncated.
- Include the keyword — Google bolds matching terms, which draws the eye.
- Lead with value — say what the reader gets, not what the page “is about.”
- Add a call to action — “Learn how,” “Compare options,” “Try it free.”
- Unique per page — never reuse the same description across pages.
Where it goes
In your page's <head>:
<meta name="description" content="Your compelling description here." />Mistakes to avoid
- Too long — it gets cut off mid-sentence.
- Keyword stuffing — write for humans; one natural mention is enough.
- Duplicates — Google may ignore a description reused site-wide and write its own.
FAQ
Does a meta description affect SEO rankings?
Not directly — but it affects click-through rate from search, which indirectly helps.
What if I don't write one?
Google will generate a snippet from your page. Writing your own gives you control over the pitch.